Kindle Fire sales increase from pricey iPhone 4s
In the turned down economy shoppers are looking for a deal, something that is similar but cost much less is always a good buy, for me it makes no difference in the “brand name”,a;thought I know its more to it than that when it comes to technology items. The Kindle fire is no spin off but a real contender in the market for tablets.In fact it is give Apples iPad a run for the money in a way that was not expected…
CNN.com:
How the iPhone 4S boosted Kindle Fire salesAmazon set out to win the tablet market by beating Apple the way no one else could: pricing the Kindle Fire at just $199.
That tactic has paid off — and it forced Apple to accidentally handicap itself, according to a report from IHS iSuppli.
The firm’s analysis found that Apple’s (AAPL, Fortune 500) share of the tablet market slipped in the fourth quarter, and IHS iSuppli blames that on the October release of the iPhone 4S. After shelling out at least $199 for a smartphone, not all Apple lovers were willing to spend another $499 on a tablet.
As IHS iSuppli’s tablet analyst, Rhoda Alexander, put it: “Many loyal Apple customers devoted their dollars to shiny new alternatives.”
IHS iSuppli estimates that Apple shipped a record 15.4 million iPads in the fourth quarter of 2011. That’s almost 40% more units than Apple shipped in the previous three-month stretch.
But overall, Amazon was able to eat a bit of Apple’s market share. Apple’s iPads comprised 57% of the tablet market worldwide last quarter, down from 64% in the third quarter, by IHS’s calculations.
Amazon (AMZN, Fortune 500) shipped an estimated 3.8 million Kindle Fires last quarter. That gives it a 14.3% share of the tablet market.
Full Story
Price can be a factor and it was/is now for tech users as the pricey iphone 4s gave lash back to Apple. Competition is good for the market
